It’s fun when you see major companies really begin to understand the nature and cultural ins ands outs of your particular subculture. Despite the fact that YouTube YouTube has grown over the last couple years and is a little large to be called a subculture, the majority of corporations out there wouldn’t know what to do or where to begin if they saw something with the potential to turn into negative publicity surface on YouTube.
We’re starting to see more companies that do, though, and Electronic Art